deviants, deviance

Deviance or deviance means a departure from the norm or standard--
They send him to a religious school, one which will accept no deviance from its theology.
Any belief system can become a form of deviance, when carried to the extreme of obsession.

Deviants or deviants ( rhymes with deviance ) is the plural of "deviant", meaning someone who departs from the norm, or from generally accepted behavior--
They do nothing but play video games; their father thinks they are deviants and outcasts.
They belong to a club made up of fascists and other intellectual deviants.

Now that you know that, you can say--
"The family's deviance from the local standard made them deviants in the opinion of their neighbors."

Note--"deviate" means to diverge or depart from standard ideology or behavior--
He refuses to deviate from his written instructions; he doesn't want to be responsible for any changes.

Note # 2--"deviation" means a departure form a norm or standard, most commonly used in statistics--
If we consider the standard deviation, there's still a noticeable difference in the two sets of figures.