Rouse or rouse means to stir up, excite, or wake up --
He wants to rouse the audience to a fervor with his inflammatory rhetoric.
We've called him more than once; nothing will rouse him.
Rows or rows ( rhymes with rouse ) is the plural ( more than one ) of "row" meaning an argument or a noisy dispute of some kind --
There were several rows at the party last night, but nothing serious.
They had so many late-night rows that the neighbors called the police.
Now that you know that, you can say--
"The rows were blamed on the music; its violent theme can rouse tempers."
