lured, lord

Lured or lured is the past tense ( yesterday, or some time ago ) of "lure", meaning to attract or entice--
In Greek mythology, the sirens lured men to their deaths.
He meant to go home with his winnings, but he was lured by the voice of the croupier.

Lord or lord ( rhymes with lured ) means a chief or ruler; an aristocrat--
In the United Kingdom, every patch of land still has a lord ruling over it.
He was as drunk as a lord.

Lord may also mean God or a deity--
They pray to their lord, in the belief that it controls the weather, and the fate of men.

Now that you know that, you can say--
"The great crash lured the peasants to the cliff, from which they watched their lord sink with his ship."

Note--"allured" is the past tense ( yesterday, or some time ago ) of "allure", an action word more commonly used as a noun ( thing or idea ), meaning, as an action, to charm or fascinate--
He allured potential investors with a mixture of charm and reudition.
Not to be confused with "a lord " ( rhymes with allured ), meaning one ( a ) chief or ruler  ( lord )--
He was eventually knighted by the queen, and became a lord.