Insincere or insincere ( one word ) means not genuine; hypocritical --
He says he wants the job, but he seems insincere.
His grief may be insincere, but it would be awful to mention it.
In sincere or in sincere ( two words ) means [ in ] free from pretense; genuine --
This award is given in sincere appreciation of many years of loyal service.
He is in sincere sympathy with the protesters.
Now that you know that, you can say --
"This apology is insincere; write it again in sincere tones."
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