rough, ruff

Rough or rough describes a coarse texture; an uneven surface; something crude or unpolished, or not smooth, literally or figuratively--
This shirt is as rough as sandpaper; it's uncomfortable.
Now sand all of the rough edges; then we'll paint it.
He had a rough way of speaking, but no one ever took offense.

Ruff or ruff ( rhymes with rough ) means a neckpiece worn in Elizabethan England, with pleats or folds making a stiff circle around the neck--
He used an air cleaner from an auto parts store to make a ruff for his costume.
He dressed like an Elizabethan courtier, in a ruff and leg hose.

Now that you know that, you can say--
"He wore a velvet jacket and a lace ruff, but his manner was rough and his speech was plain."