lore, lure

Lore or lore means a set of old stories or myths, or an informal history of some kind--
Family lore had it that they were all descendants of a royal house.
He was full of strange tales and ancient lore.

Lure or lure ( rhymes with lore ) means a bait or attraction, or to bait or attract someone--
The fisherman worked patiently assembling  the lure to catch trout.
He used boasting and smooth talk in an attempt to lure the woman into a tryst.

Now that you know that, you can say--
"He was well-versed in fishing lore, and always knew what kind of lure was best for catching fish."

Note--"allure" ( one word ) means a quality of attractiveness, or the power to attract people--
They all noticed her feminine allure.
Not to be confused with "a lure" ( two words ), meaning one of the lures that a fisherman might use to catch a fish, or that a person might use to "catch" another person--
He was sure that his fine car would serve as a lure for any female in sight.